My Simple Sales Technique that is Sometimes Overlooked

Building rapport is an important part of the sales process, but sometimes we are taught to get the sale at all cost.  That philosophy goes against building rapport, in fact it can do the complete opposite.  All businesses are different, and some businesses do not depend on returning customers, but for the majority of businesses that want return customers to boost future sales, you need to focus on building rapport.  As salespeople, we need to remove the stigma that the public sees with us, and the first step is to be more personable and getting the customers to trust us better.



Some of you that are reading this are thinking that you can't just try to get everybody to like you and still get a sale, and that is not what I am saying at all.  Once the customer trusts you, they will be more willing to listen to you list of benefits, and they will be more trusting if you try to turn them from one product to another.  With this rapport building, you might not even have to ask the sometimes dreaded "are you willing to buy this product today" question, because they will already have asked you to get the sale going.  The best part about this is that the next time they are in need of a product you sell, they will come back and ask for you by name, and the more returning customers you get, the more money ends up in your pocket.

If you live in New Hampshire, and your business is in need of affordable sales or marketing consultation or training, please contact me.  I specialize in training sales staff in rapport building, sales closing, and all other sales related topics.  I also specialize in marketing consultation including advertising, finding and focusing on your target market, merchandising, and social media marketing.  Keep up with and follow my blog, or have my posts emailed to you automatically.  Thank you for reading, and feel free to ask any questions you have via comment.