Building rapport is an important part of the sales process, but sometimes we are taught to get the sale at all cost. That philosophy goes against building rapport, in fact it can do the complete opposite. All businesses are different, and some businesses do not depend on returning customers, but for the majority of businesses that want return customers to boost future sales, you need to focus on building rapport. As salespeople, we need to remove the stigma that the public sees with us, and the first step is to be more personable and getting the customers to trust us better.
