Saturday, September 10, 2011

What is Twitter?

"What is Twitter" is a question I get from a lot of business owners when I meet with them.  Everybody has heard of Twitter these days, but they do not know how it can help their business.  Twitter is a site for "microblogging", which means that you are giving information on what you are doing or what you are working on in less than 140 characters.  Many businesses have become wildly popular by using Twitter, and those businesses have been very creative as to how they use Twitter.  Some have decided to tell a story 140 characters at a time, and others have used it to get their name out there similar to Facebook.
http://www.marcome.com/blog/wp-content/uploads/2010/02/twitter_bird_follow_me.jpg

One of the best uses of Twitter I have seen was with Starbucks' "Happy Hour" promotion.  They put it out there that Happy Hour was going on, and they had a lot of feedback put on their account with people saying that they loved it, or that they wished that it lasted longer.  With a promotion like this, they are gaining a lot of followers because people want to be the first to know when they are having another Happy Hour or another promotion like that.  If you can find a way to do something similar to this with your business you will be successful on Twitter in no time.  Just make sure that your customers know that you are on Twitter!

For more information on how Dade Sales and Marketing Consultation can create and maintain a social media marketing campaign for your business, contact Steve at steve@dadesalesandmarketing.com.


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