Most people know that "smooth talking" is a trait that most salespeople possess, but a sales professional needs more than this to be a good communicator. These skills are necessary in all of the steps of selling starting at building rapport. Here are a few tips on how to better communicate to your prospects:
1) Speak directly. When talking about your product avoid using words or terms such as "probably" or "sort of." These words make you sound insecure either about yourself or your product. Be sure of o0yourself and what you have to offer.
2) Avoid product "jargon." Your prospect will not understand you if you talk about the "PCF" valve on the "UAV." Even if they do, they might have to explain that to their boss or purchasing manager. You would be doing them a favor by using terminology any 5th grade graduate would understand.
3) Avoid ambiguity. You could confuse or potentially insult the person you are talking to. You may also seem unintelligent.
These tips should be used in any form of communication, whether it is face to face, email, text messaging, or otherwise. There are many more ways to communicate more effectively, so try to learn as much as you can in this subject to be more successful.
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