Understanding Twitter For Your Business

This article provides the information about twitter, how it can help you to grow your business. Twitter is one of the best online marketing tools.

Twitter for business marketing is really a very important subject to discuss. People must understand the importance of Twitter for marketing your business. It can indirectly help you to grow your business. Now many internet marketers prefer twitter for promoting any product.

How To Use Facebook to Market Your Small Business

Business owners have been loath to use Facebook as a marketing tool in the past. With the high instance of spam, Facebook had the potential to hurt a business much more quickly than it could help it. With the new revamping of business pages, Facebook has provided a safe platform from which businesses can market themselves effectively. Here are the top five ways to use Facebook to market your business.

1. Set Up a Page

The first step in using Facebook effectively is to set up a great page. Be sure to include your business's information including days and hours of operation, the services you offer and consider adding some photos of yourself and staff. Veterinary hospitals, for instance, can add pictures and brief bios of all of their doctors.

2. Keep It Updated

Nothing will hurt a business more than an outdated Facebook page. If your hours or services change, update your page! Too often businesses have old hours or services listed and, believe it or not, this simple lack of updating can turn customers off.

Why Use Social Media?

When I talk with business owners in my area, the main question I get is "Why should I use social media?"  Most businesses use Facebook, but they don't know why they should use it or why they should use more than just Facebook.  The answer is simple:  social media is the new word of mouth, and you need to be involved in the conversation.  Facebook and other social media sites are a perfect place to host a forum where customers can talk about your business.  People are going to be talking about your business online whether or not you are involved in social media.  I have seen many companies that do not even have a Facebook page, but customers are leaving comments on sites like Yelp, where anybody can add a business.

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See my 3-part Seminar on Social Media

I will be leading a three part seminar on Social Media for the Plymouth Chamber of Commerce in New Hampshire beginning on Wednesday, October 19 between 12 and 1pm.  The first subject will be Facebook, and I plan on videotaping the seminar to show on my blogs.  If you are in the area and wish to join me, you can go to http://www.plymouthnh.org/inner.php/Chamber+Events/Chamber+Brown+Bag+Lunch+Seminars/ to register.

I will be editing the videos to a shorter summary to post on my blog and on Youtube, but if you wish to see the videos in their entirety, you have to sign up for my email list to get that.  I am excited and honored to be hosting these seminars, and if you have a certain question you with to be answered, please leave a comment here and I will do my best to answer it.  If I cannot during the presentation I will do my best to answer them either here on the blog or via email if you provide me with that.

Closing: Make the Sale or Don't

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Closing is the second most important step in the sales process behind Finding Needs, and it can lead to making the sale or losing it.  Closing can mean a couple of different things depending on whether you are trying to make a large sale or a small sale.  During a small sale, a successful close will always lead to making the sale and having them sign on the dotted line.  For a large sale, mostly business to business types where there are multiple people involved in the decision making process, you will most likely not be able to close that day.  When this is the case DO NOT USE TYPICAL CLOSING TECHNIQUES!  Doing this will offend your prospect and make them think that you are too pushy.  Remember:  in sales you need to form a relationship with the buyer, and being seen as pushy or uncaring of their needs will make them not want to form that relationship.

Communication Skills in Sales

Most people know that "smooth talking" is a trait that most salespeople possess, but a sales professional needs more than this to be a good communicator.  These skills are necessary in all of the steps of selling starting at building rapport. Here are a few tips on how to better communicate to your prospects:

1) Speak directly.  When talking about your product avoid using words or terms such as "probably" or "sort of."  These words make you sound insecure either about yourself or your product.   Be sure of o0yourself and what you have to offer.

2) Avoid product "jargon."  Your prospect will not understand you if you talk about the "PCF" valve on the "UAV." Even if they do, they might have to explain that to their boss or purchasing manager.  You would be doing them a favor by using terminology any 5th grade graduate would understand.

3) Avoid ambiguity.  You could confuse or potentially insult the person you are talking to.  You may also seem unintelligent.

These tips should be used in any form of communication, whether it is face to face, email, text messaging, or otherwise.  There are many more ways to communicate more effectively, so try to learn as much as you can in this subject to be more successful.

Visit my website at dadesalesandmarketing.com and contact me about my sales training, social media marketing, and website building today!