Location Based Social Media

Location Based Social Media is one of the newest types of social media, and it is made to attract customers to your store or restaurant.  Using smartphones, users have a Gowalla or Foursquare app that lets them search for businesses near where they are based on their location at the time, and they can "check in".  Businesses can create promotions to make coming to their place more attractive, and the more creative the promotion the better.  A restaraunt owner could have a promotion like "If 5 Foursquare users are checked in at the same time, drinks are half off" or "Free appetizers on every fifth check in".

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Like I said before, these sites are focused on helping your business, and there are some very creative ways that they try to help you.  You can get a customized sticker to put on the front door that says something like "Find us on Foursquare/Gowalla".  Foursquare has a "mayor" program where whoever has checked in the most becomes the "mayor" of that business.  Some businesses have a specially reserved table for their "mayor", which can create some competition and get more people in your business.

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It can be difficult to keep up with sites like this, Facebook, and a Blog at the same time.  I offer a service where I can set your business up on all of these sites and maintain them weekly for a low rate.  If you are at all interested in increasing your market share using social media, please contact me, my contact info is below:

Dade Sales and Marketing Consultation
(603)305-5825
steve@dadesalesandmarketing.com
dadesalesandmarketing.com